By Nick Gullo with Forword by Anthony N. Cabot
"This book presents the fundamentals of casino marketing and provides an outline of how a casino can organize its marketing plan. The book covers more than the casino with sections on hotel sales and room reservations. All major aspects of casino marketing are covered including junkets, special promotions, invited guests, and bus programs. In addition, the reader will learn how to establish a marketing department, prepare a yearly marketing plan and create monthly casino marketing reports." - from Casino Marketing, foreword by Anthony N. Cabot
This book will serve as a valuable reference for anyone interested in casino marketing.
12 chapters, 155 pages + index, ©2002
Hardback, ISBN 0-942828-47-X, $49.95
Casino Management Series