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Institute for the Study of Gambling and Commercial Gaming-025

College of Business Administration
Reno, NV 89557-0208

Phone: (775) 784-1442
Fax: (775) 784-1057

University of Nevada, Reno
Maintained by: Mikel Alvarez
alvarezm@unr.nevada.edu
Last Modified: 4/17/2008

Most commercial gaming organizations, whether privately held, publicly traded, or government owned, are either nearly new or have experienced rapid growth and change in the past decade.  This has required the accumulation of a wide variety of business skills, including marketing, human resource management, customer service, compliance, and strategic planning.  Furthermore, because of the controversial nature of permitted gambling in most jurisdictions, gaming operations must be particularly sensitive to community and public relation.

The articles contained in this book examine commercial gaming industries from a wide variety of business perspectives including marketing and management.  In addition, studies are drawn from the social science disciplines of economics and sociology, allowing the reader to better understand the complexities of gaming operations in the modern world.

Preface

Order Information -- You will need Adobe Acrobat Reader to see the Order Form.  Click on the link below to download it. 

* See On-line Gaming Papers to read a paper from the Business of Gaming.  

The Business of Gaming: Economic & Management Issues
34 articles, 496 pages, 1999
cloth, ISBN 0-942828-38-0, $34.95

Table of Contents 

Section 1 Section 2 Section 3 Section 4 Section 5

Economic Dimensions of Commercial Gaming Industries Casino Management Issues Casino Operations Issues Casino Design and Ambience Studies of Casinos and Competition