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Institute for the Study of Gambling and Commercial Gaming-025

College of Business Administration
Reno, NV 89557-0208

Phone: (775) 784-1442
Fax: (775) 784-1057

University of Nevada, Reno
Maintained by: Mikel Alvarez
alvarezm@unr.nevada.edu
Last Modified: 4/17/2008

Casino Marketing   By Nick Gullo

“This book presents the fundamentals of casino marketing and provides an outline of how a casino can organize its marketing plan.  The book covers more than the casino with sections on hotel sales and room reservations.  All major aspects of casino marketing are covered including junkets, special promotions, invited guests, and bus programs.  In addition, the reader will learn how to establish a marketing department, prepare a yearly marketing plan and create monthly casino marketing reports.”  This book will serve as a valuable reference for anyone interested in casino marketing.
                                – from Casino Marketing
                                   foreword by Anthony N. Cabot

12 chapters + index, 155 pages, 2002
hardback, ISBN 0-942828-47-X, Casino Management Series
$49.95

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