Jennifer Greer, Ph.D.

Associate Professor, Reynolds School of Journalism and Interdisciplinary Ph.D. Program in Social Psychology Ph.D., University of Florida, 1996 University of Kansas , Master of Arts in Political Science, 1992 University of Missouri-Columbia, Bachelor of Arts, Bachelor of Journalism, 1988

Jennifer Greer is an associate professor at the University of Nevada, Reno. She has served as academic chair, associate dean, and director of graduate studies for the Reynolds School of Journalism. She teaches research, media effects, race, gender and media, and news writing. She works as a consultant for the university's Center for Research Design and Analysis. Her research areas include media effects, audience research, gender and diversity issues, media content, political communication, and online communication. She's been named the outstanding teacher for the School of Journalism twice, most recently this year.

Selected Publications:

Greer, Jennifer & Mensing, Donica. (2006). Early trends in online newspaper content, in Xigen Li (Ed.) Internet Newspapers, The Making of a Mainstream Medium. Lawrence Erlbaum Associates.

Mensing, Donica & Greer, Jennifer. (2006). Above the fold: A comparison of lead stories in print and online newspapers. Internet Newspapers, The Making of a Mainstream Medium. Lawrence Erlbaum Associates.

Greer, Jennifer , & Mensing, Donica. (2004). The evolution of online newspapers: A longitudinal content analysis, 1997-2003. Newspaper Research Journal, 25(2) 98-112.

Greer, Jennifer . (2004). Advertising on traditional media sites: Can the traditional business model be translated to the Web? The Social Science Journal, 41(1), 107-113.

Greer, Jennifer, & LaPointe, Mark. (2004). Cyber-campaigning grows up: A comparative content analysis of Web sites for US Senate and gubernatorial races, 1998-2000. In Rachel Gibson, Andrea Roemmele, & Stephen Ward (Eds.), E-democracy: Mobilisation, Organisation and Participation Online. Rutledge: London .

Moody, Alayne, Greer, Jennifer, & Linn, Travis. (2003). Public radio station Web sites: What do users use, and why? Journal of Radio Studies, 10(2). 255-261.

Greer, Jennifer (2003). Evaluating the credibility of online information: A test of source and advertising influence. Mass Communication & Society, 6(1), 11-28.

Randazzo, Ryan, & Greer, Jennifer. (2003). Context in leading U.S. newspapers’ print and online environmental coverage. Newspaper Research Journal, 24(2), 120-124.

Dahle, Mikalee, & Greer, Jennifer. (2003, Spring). Three decades of male images in female-targeted magazine advertising. Magazine Research Journal, 5(1). Available online at http://aejmcmagazine.bsu.edu/journal/Spring_2003/default.html

Greer, Jennifer D. , & Gosen, Joe D., (2002). How much is too much? Assessing levels of digital alteration as factors in public perception of news media credibility. Visual Communication Quarterly, 9(3), 4-13.

Greer, Jennifer. (2002). The Children are Watching: How the Media Teach About Diversity (book review). The Social Science Journal, 39, 491-493.

Greer, Jennifer. (2000). Diversity can enhance learning for everybody. Mass Communication & Society Newsletter, 34(1) 2-3.

Greer, Jennifer . (1999). Spotlight on Assessment. Mass Communication & Society Newsletter, 33(1), 4-5.

Greer, Jennifer . (1999). Candidates flock to the Internet in ’98: Can the journalistic Web cops be far behind? Mass Communication & Society Newsletter, 32 (2),. 4-5.

Greer, Jennifer . (1997). The watchdogs attack political advertising: Do adwatch argument quality and source credibility affect attitudes toward campaign commercials? The Proceedings of the American Academy of Advertising, 1997.

Greer, Jennifer . (1994). Sunshine or Clouds over Dealey Plaza : The Impact of the John F. Kennedy Assassination Records Collection Act of 1992. The Proceedings of the Southeast Colloquium of the Association for Education in Journalism and Mass Communication, 1994.

Contact Info:

You can e-mail Dr. Greer at jdgreer@unr.edu

You can find her Journalism page here