Tips on Writing Self-Promotional Copy
Promote Your Career!
The Events Calendar on the Department of Music Web site lists musical performances, lecturers and other events that are open to the public and in some way associated with the Department of Music. Venues include Nightingale Concert Hall, Franktown Ranch Center for the Arts, and other locations on and off the UNR campus. The Events Calendar presents the title, date, time and location of each performance listed. Program notes and career or interest biographies are often included. Such information remains listed on the Events Calendar page into the day of the performance.
Benefits of Writing Copy
The Events Calendar acts as a type of playbill where live listings offer students the opportunity to practice self-promotional copy writing. As a hedge against competition for attention, whether as an up and coming musician, or one with a devoted fan base, the object of self-promotion is to be seen and heard. The object is to inform the audience, The audience wants to know about the artist. Concert goers want to know what will be played. There is a strong curiosity leading music lovers toward
will want to know, at the very least, what you will be playing and who wrote it (scores and their composers, and perhaps dates the scores were written), but they might also be more or less interested in your career biography, this especially, if they appreciate your musical talents.
Try to articulte in writing how you plan to integrate your study of music into your personal and professional life. Write down some interesting points about yourself that pertain to your activities as a music student. Think of your background. What has brought you to this point in your musical career? Who and what has influenced your decision to study music and pursue a musical career? What music has influenced your desire to master your principle instrument? What training have you had so far? Have you been presented with rewards or other types of exceptional recognition? Were there good schools? Good teachers?
Open and save a draft in your favorite email program. Name it something you will recognize as a writing space for updating and editing. Address the draft to yourself. This can be your writing space. You can send yourself mock press releases and mock playbills and program notes of your upcoming performance or position. Or you can simply keep resaving the draft. Know in advance that most of the information gathered in Step One will be discarded. You can keep several drafts with different stage names if you want to preserve previous developmental copies. Such copies can contain snippits easily used or reworked in subsequent revisions.
Creating the Copy
Always try to keep in mind who will be reading the copy. In an academic setting, the text will be directed toward a general audience searching for musical experiences on an academic Web site. Thus, work for a professional read while at the same time writing in a style that matches or suggests or reflects your personality as a musician and artist. Keep the text clean, articulate, gramatically correct. Try writing to a supposed audience interested in learning something about a musican they've never heard before. The reader will be reading something quickly, something easy to comprehend, something read perhaps just before the performance is to begin. Remember, the audience will be satisfied by text that not only highlights your interests and your goals as a musician, but also insinuates or anticipates the approaching performance.
- It is considered important to include recognition of those assisting you in your performance, especially if sharing the stage.
- Dedications should be explicit, whether to a person, an idea, a movement, a cause, an event, etc.
- As much as possible, order career oriented accomplishments chronologically working from the more recent to the less recent, but ending with something more recent.
- Make sure your facts are correct and without exaggerations. Double check.
- Proofread your work. Double check the dates, times, spelling of proper names, etc.
- If you can, let your work sit for a day or two then reread what you've written.
- Read your copy out loud several times.
- Imagine different sorts of people reading your copy.
- Let others read your copy and offer comments.
- Reserving Nightingale Concert Hall
- Recital Policies and Procedures
- Upcoming Student & Faculty Recitals
Music Performances at UNR
Faculty and student ensemble performances occur frequently througout each semester. Check the Department of Music Events Calendar for upcoming recitals and concerts.