You Need a Social Media Strategy
Imagine this. An employer at your dream job has your resume in hand and wants to know more about you. That's fantastic!
She googles your name. As the search results pop up, you go from favorite candidate straight to the reject pile. Not so fantastic.
Before you start a job search you need a plan for social media. Google yourself. Try to see the results through the eyes of an employer. Chances are that you need to put some work into cleaning up your internet presence. This is easy to do once you familiarize yourself with the privacy settings on the social media sites you use.
Be Smart About Email
Even your email address makes a first impression - make sure it's a good first impression.
Your email address should convey that you are a professional. Use a combination of your first and last names and/or initials. No employer wants to bother with "party grrl at hotmail" or "sexy bro 222 at yahoo" - a silly, immature or inappropriate email address is a sure way to get your resume tossed in the recycling bin.
Create a professional email address that you use for all professional correspondence.
Be Smart About LinkedIn
Use LinkedIn to build your personal brand, connect with employers, search for a job and build your professional network.
Check out this great guide to using LinkedIn as a new college graduate. Learn how to:
- Spend time on your profile
- Connect with everyone
- Ask for recommendations
- Make connections
- Take advantage of new-grad resources
Use these tips to build a strong LinkedIn profile:
- Use keywords in your summary statement. Many employers search by keyword, so use keywords-technical terms and skills-from your field. Not sure what your best keywords are? Find profiles of people who hold the job you'd like to get and see which keywords they use.
- Write short text. Describe your skills and abilities in short bursts of keyword-rich text. Use bullets to separate information.
- List all your experience. LinkedIn, like other social media, helps you connect with former colleagues and networking contacts who may be able to help you find a job opportunity. It also gives an employer searching to fill a job a description of your expertise.
- Ask for recommendations. Collect a recommendation or two from someone at each of the organizations where you've worked. Don't forget to get recommendations for internships you've completed.
- Refresh your news. Update your status about major projects you've completed, books you're reading, and professional successes you've had, at least once a week. This lets your professional contacts know what you are doing and serves as a sign of activity for potential employers.
Courtesy of the National Association of Colleges and Employers, copyright holder, 2013.
Be Smart About Facebook
Use privacy settings to ensure that only certain people see certain things on your profile.
Photos of last night's party, your lengthy Wall chat with a friend, all the weird stuff you "like" is not content you want an employer using to decide whether you get the job.