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Jonathan Hasford

Assistant Professor of Marketing

Jonathan Hasford Photo

Office: Ansari Business 310 A
Tel: (775) 682-9155
Fax: (775) 784-1769

Biographical Information

Ph.D., University of Kentucky
M.B.A., University of Kentucky
B.S., University of Louisville

Jonathan’s research focuses on emotion and information processing in consumer behavior. He has examined how to train emotional intelligence, differences in the use of conscious, unconscious, and intuitive thought in consumer decision making, and the potential unintended consequences of using emotions in persuasion attempts.

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