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BADM 760 | Marketing Management (3 credits)

Instructor: James McClenahan, MBA, Director, Management and Professional Development Programs, Extended Studies, University of Nevada, Reno

Analyses and decision-making procedures in market measurement, product development, pricing, promotion and distribution. Environmental factors, including cultural diversity at domestic and global levels.

Topics:

  • Strategic marketing plans
  • Target marketing
  • Positioning
  • Product, place, promotion, price decisions
  • Plan implementation and control

Upon completion, students will be able to:

  • Apply key marketing terms and concepts
  • Use tools and frameworks in complex business situations

EMBA Learning Objectives and Outcomes

The overall learning objectives for the EMBA are a broad set of knowledge and skills we wish students to acquire and hone over the course of the program. Objectives represent the collective thought of the program’s faculty about the most valuable intellectual attributes of an executive at any point in his/her career.

The overall learning objectives form a central framework for the curriculum to which each course-specific set of objectives may be mapped, allowing courses to be woven together by common threads. Having a shared viewpoint of the educational content we wish to provide allows our faculty to continuously improve their courses, while maintaining a focus on the outcomes that are desired.

Learning Objectives and Outcomes Key:

  1. The ability to use evidence-based reasoning to understand, manage, and lead complex organizations.
  2. Development of skills that facilitate problem solving in a  complex and dynamic environment.
  3. The ability to integrate qualitative and quantitative  information into the decision making process.

Course specific mapping for BADM 760:

  • Identify and define the strategic role of marketing and marketing issues dealt with by managers, as well as apply strategic solutions in course assignments and projects (L.O.: 1)
  • Demonstrate knowledge of the broad range of marketing skills necessary to build profitable relationships with customers in written assignments, class discussions, and exams (L.O.: 1)
  • Identify and define the strategic role of marketing and marketing issues dealt with by managers, as well as apply strategic solutions in course assignments and projects (L.O.: 2)
  • Analyze concepts and techniques currently being used in marketing and apply them in specific marketing scenarios (L.O.: 2)
  • Use qualitative and quantitative techniques to analyze marketing data and information to make good marketing decisions (L.O.: 3

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University of Nevada, Reno

University of Nevada, Reno
1664 N. Virginia Street
Reno,  NV  89557-

(775) 784-1110
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