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AMP Spring 2013 Schedule

12 evening sessions / Feb. 6-May 1, 2013 / University of Nevada, Reno Redfield Campus

Register online here.

Sessions 1-2 • Wednesdays, Feb. 6 and 13 • 6-9 p.m.

Program Overview and Creating and Leading High-Performance Teams

These two evening sessions will provide an overview of the program and launch your professional development process. You will have the opportunity to assess and examine your leadership practices, style and preferences. In these sessions you will:

  • Examine the strategic use of teams
  • Discuss the technical and interpersonal factors that can facilitate or hinder team performance
  • Explore 360-degree feedback processes in leadership development

Instructor: Melanie Minarik, Ph.D., Lecturer, Community Health Sciences

Session 3 • Wednesday, Feb. 20 • 6-9 p.m.

Managing Human Resources: Productivity, Quality of Work Life and Profits

The effective management of human capital or human resources is critical to the success of any business. Traditionally, the human resources function has played a secondary, supportive role. As businesses prepare to compete in the information age, human resources management is taking on a lead, strategic role and will be essential to creating competitive advantage. Key topics include:

  • Changes in the labor market and the U.S. workforce
  • Recruitment and selection methods
  • Evaluation, training and reward/incentive systems

Instructor: Linda Barrenchea, MBA, Lecturer, Managerial Sciences

Session 4 • Wednesday, Feb. 27 • 6-9 p.m.

Introductory Financial Accounting: Understanding Financial Statements

Financial statements are written in a language all their own. Implicit in financial reporting are myriad concepts, assumptions and myths. Interrelationships among different statements and the impact of operations on financial statements will be discussed. From the perspective of the user of financial information, rather than the preparer, this session will address the three primary statements:

  • Income statements
  • Balance sheets
  • Cash-flow statements

Instructor: Jeffrey Wong, Ph.D., CPA, Associate Professor, Accounting and Information Systems

Session 5 • Wednesday, March 6 • 6-9 p.m.

Managerial Accounting: Cost-Control Applications for Decision Making

Effective managers require decision-making tools relevant to accounting. This session examines information and strategies necessary for making critical accounting decisions effectively. Key topics include:

  • Reviews of cost concepts, classifications and behavior
  • Discussion and hands-on exercises exploring relevant information and methods for making short-term and long-term cost decisions
  • A detailed example of the master budgeting process

Instructor: Jeffrey Wong, Ph.D., CPA, Associate Professor, Accounting and Information Systems

Session 6 • Tuesday, March 12 • 6-9 p.m.

Bargaining and Negotiation

Bargaining and negotiation are the art and science of creating agreements between two or more parties. In this session we will:

  • Examine and apply theories developed as guides to improving negotiations (the science)
  • Develop and sharpen negotiating skills by actually negotiating with other participants using experiential exercises (the art)
  • Discuss judgment heuristics and biases that affect the process of negotiating and reaching agreement

Instructor: James Sundali, Ph.D., Associate Professor, Managerial Sciences

Session 7 • Tuesday, March 26 • 6-9 p.m.

Strategic Management: Creating and Sustaining Competitive Advantage

Creating competitive advantage is a central challenge to the firm, placing enormous demands on managerial skills and capabilities. Rapid technological change, global competition, changing demographics and new organizational forms are among several forces redefining how businesses compete. This session introduces participants to the process successful firms use to develop and implement effective strategies. A case exercise will be used to demonstrate the application of strategic management to real-world situations. Key topics include:

  • Essentials of industry and competitive analysis
  • Identifying and extending core competencies
  • Using the value chain to identify strategic opportunities
  • Creating strategic alliances

Instructor: James Sundali, Ph.D., Associate Professor, Managerial Sciences

Session 8 • Tuesday, April 2 • 6-9 p.m.

Marketing and Branding in an Instant-Information, Online World

These are challenging times in the field of marketing — change is everywhere, constant and rapid. Along with change comes opportunity. To succeed, marketers must capitalize on these opportunities, but first they need to understand the new marketing environment and the role branding plays within it. Case studies and class discussion will be used to investigate and examine all elements of the marketing mix and how they influence the consumer’s relationship with the brand. Key topics include:

  • Capitalizing on change
  • Influencing the consumer’s relationship with the brand
  • Succeeding in a rapidly changing marketing environment

Instructor: Marie Murgolo-Poore, Ph.D., Associate Dean, School of Business and Entrepreneurship, Truckee Meadows Community College

Session 9 • Tuesday, April 9 • 6-9 p.m.

Consumers Are in Control: Social Media Marketing and Public Relations

Consumer-generated media inverted the power pyramid, giving consumers much more control over an organization’s marketing efforts. The best firms are radically transparent online, revealing their internal processes, allowing employees to chat freely in blogs, and inviting consumers to co-create products and advertising. In return, consumers might trash your company, brand and personal reputations online for any reason. What can you do? Participants in this session can expect to gain practical and innovative ideas for engaging consumers and embracing social media online. Key topics include:

  • Successful marketing communication online
  • New rules of customer engagement
  • Search engine optimization
  • Gathering customer data online

Instructor: Todd Felts, MALS, Assistant Professor and Director of Graduate Studies,
Reynolds School of Journalism

Session 10 • Wednesday, April 17 • 6-9 p.m.

Linking Organizations and Individuals with Information Technology: Strategic IT in the Smartphone Era

Information technology (IT) is creating new opportunities to redesign organizations, reshape supplier relationships and reach new customers. IT is used as a tool to support flatter organizational designs by replacing management layers and increasing organizational efficiency through better processes. This session provides practical guidelines for managing and making effective use of IT. Key topics include:

  • Strategic knowledge management
  • Current technologies
  • IT sourcing options

Instructor: David Croasdell, Ph.D., Associate Professor, Accounting and Information Systems

Session 11 • Wednesday, April 24 • 6-9 p.m.

International Business Management

As the global economy continues to expand, so does the demand for international business education. In order to compete in an international marketplace, U.S. businesspeople must continually educate themselves to keep up with their counterparts around the world. Language and cultural differences can make international business challenging, and increasing globalization of world markets makes it essential to learn multicultural business etiquette. In order to survive, U.S. companies must be able to expand into new markets and anticipate the demands and expectations of international clients and customers. Key topics include:

  • Multicultural business etiquette
  • Expanding into international markets
  • Developing global business relationships

Instructor: Yvonne Stedham, Ph.D., Professor, Managerial Sciences

Session 12 • Wednesday, May 1 • 6-9 p.m.

Individual and Organizational Behavior: The Art of Leadership

Today’s most successful companies are those in which managers at all levels know how to get the most out of themselves and their people. Successful managers know the fundamentals of human motivation, and have the skills and knowledge to apply these fundamentals effectively to create a more productive organization. Key topic include:

  • Adapting managerial styles for maximum effectiveness
  • Managing the impact of organizational change on individuals and groups
  • Individual and organizational motivation

Instructor: Aaron Hill, Ph.D., Associate Professor, Managerial Sciences

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