A working relationship between the University of Nevada, Reno Department of Photography and the Reno Sparks Convention and Visitors Authority has provided valuable opportunities to students. By providing high quality images to the RSCVA, students gain national and international publishing recognition. RSCVA benefits from the art work provided through an increased library of high quality images that becomes the signature of a successful partnership. Students are credited with each image and if or when an image is sold or printed, the student artist receives copies to add to their portfolio. Through the partnership, the Photography Department acquires funding for curriculum development, photographic equipment, and supplies.

Each semester students learn new photographic skills in and out of the classroom preparing them for a broad education in the fields of commercial and fine art photography. Through this partnership the RSCVA raises their community profile while UNR finds value in the opportunity to promote this association through publicity, public relations, and media coverage.