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August 25, 2010
By Claudene Wharton
According to northern Nevada business leaders, economic conditions have not changed significantly over the past six months, but local business leaders did weigh in on some hot topics regarding Nevada’s economy, issues affecting business and the state’s budget crisis in the Sierra Region Economic Outlook 2010 Mid-Year Business Survey sponsored by the Center for Regional Studies in the University of Nevada, Reno College of Business.
A quick look at the answers given July 7 to Aug. 2 this year, mostly by business owners, presidents/CEOs, managers/directors, executives, partners or government leaders, shows little change in their overall outlook from six months ago, when the University completed the last survey:
“There is nothing very surprising about these results,” said University of Nevada, Reno College of Business Dean Greg Mosier, although he noted some sectors were clearly feeling fewer constraints than others.
Notably, the retail sector and the education, health and social services sector gave generally more positive responses than the construction sector and the finance, insurance, and real estate sector:
New to the survey, which has been conducted since 2004, was a section of questions on hot topics such as tax reform, immigration and the state budget crisis. Some interesting results from this section include:
This mid-year survey garnered more responses than any of the past surveys did, with 689 individual survey responses collected. Over two-thirds (69%) of respondents listed Washoe County as their principle place of business. Other counties represented in the survey included Carson City, Churchill County, Douglas County, Lyon County, and Storey County. A wide cross-section of businesses participated, ranging from those with zero to four employees, to those with 1,000+ employees.
Mosier says the Center for Regional Studies in the University’s College of Business will continue to conduct the survey in partnership with InfoSearch International at least annually. Due to the current economic conditions and the upcoming legislative session, he said it was important to conduct a mid-year survey now, as well as conduct the annual survey next January.
“The College of Business Center for Regional Studies collects data on a regular basis that is industry and area-specific,” he said. “In turn, we make that information available to the public and decision-makers. Our business, community and state leaders need access to a wide variety of this type of information that we offer to help them make sound business and economic decisions.”
The survey results are available free of charge. For more information, call Mosier, (775) 784-4912; or Brian Bonnenfant, project manager of the Center for Regional Studies in the College of Business at the University of Nevada, Reno, (775) 784-1771.